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Product Marketing Manager

Product Marketing Manager

We’re a stable, fast-growing company with amazing opportunities to start and grow your career. We offer a diverse selection of instructor-led trainings online and in-person for our clients to choose from. Our products are leading the information security training industry with customers including the federal government, military and Fortune 500 companies. Delivering award-winning trainings to the CIA, FBI, NSA, Sandia National Labs, Microsoft, JP Morgan-Chase, Amgen, Intel and more, we are leading experts in the field of information security certification training.  

As a mid-market company, we’re not interested in office politics or the endless trials of corporate hierarchies and bureaucracy. We’re interested in getting things done. Our management teams are open to your suggestions and make sound decisions on helping us grow. It’s evident in the 450% growth we’ve seen over the past 4 years.  

Your role:

As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products; translating technical features and capabilities into benefits. You’ll even go one step further and get your hands dirty with writing copy and managing creative. You’re able to produce everything from website copy to educational ebooks, white papers, case studies, webinars, free trials, and other ingenious activities that help drive demand. Your ability to create open and click-provoking copy that cuts through inbox clutter is key to maximizing use of all of the great content you will produce. You pride yourself on both your attention to detail and eye for quality. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy, and their buying criteria and will transfer that knowledge to the sales channel.

Your Responsibilities:

  • Build and manage a rich content/editorial calendar for your product to address all of your qualified segments (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
  • Write and/or manage website content production and updates to ensure all customer segments are addressed with copy and calls-to-action/downloads - right message right time!
  • Grow new leads, including marketing and sales-qualified leads, by closely measuring conversion rates on your content and offers.
  • Organize and execute a monthly webinar; growing members each month and measuring and improving sales results
  • Collaborate with designers, product managers, sales professionals, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Collaborate directly with Digital Marketing Manager to understand email tactics that are/aren't working and adapt email content, cadence, and style accordingly to maximize results.

Your qualifications:

  • 3-5 years’ creating marketing content
  • Experience writing web and email copy
  • Loves creating digital content and writing or managing the production of a good volume of materials
  • Ability to manage multiple projects simultaneously
  • Have excellent interpersonal skills and the ability to interact with multiple teams
  • Up to date on the latest marketing trends, tools, and technologies
  • Analytical skills and ability to identify, interpret, and use analytics
  • Excellent written and verbal communication skills
  • Ability to meet deadlines and work in a fast-paced environment
  • Multi-tasker with great time management skills
  • Self-directed and able to take on responsibilities with minimal supervision
  • Proficiency with MS Office Suite
  • Degree preferred

Why you should join us at InfoSec Institute:

  • Fun work environment and casual dress code
  • High autonomy in your role
  • Flexible schedule
  • Health benefits (medical, dental, vision, and life insurance)
  • PTO and paid holidays

Apply for this Job:

If this sounds like a dream job for you, apply right now! A real human - me, Lorelei - will review your application and get back to if we think you’ll be a great fit. Haven’t convinced you? Email me directly! I’ll answer your questions, provide more information on the job, and tell you all the things I love about working here. Email:


InfoSec Institute is an Equal Opportunity Employer.

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